It is through the publication of articles in lots of websites that even small business owners could contact millions of prospective buyers. With the help of online article marketing, it’s possible to get a website to the front page of the search engine results for the key phrases that you are focusing on. As long as the posts are informative and useful in the eyes of your audience, they could act like magnets that draw in prospective buyers to your webpage. The articles could be presented to a number of publishers and directories and because they include links to your web-site, you gain in two ways. These links are also known as backlinks and have an important role when search engines establish the rank of your internet site in the search engine results pages. These links are also likely to lead people to your webpage after they read your articles or blog posts, find it interesting and then head to your site because they want to know more.